I help purpose-driven organisations, researchers, and scientists turn complex ideas into stories that resonate. With a background as a BBC journalist and former government chief press officer, I bring over 20 years of experience in shaping narratives that inform, influence, and build trust. My expertise lies in translating technical and policy-heavy subjects into clear, persuasive communications that bridge the gap between specialist knowledge and public understanding.

I’ve advised MPs, health-tech innovators, and regional growth leaders, drawing on evidence-based methods to secure visibility for important work — whether through front-page media coverage, shaping parliamentary debate, or increasing public engagement. From landing coverage for tech SMEs to explaining the role of medical AI in improving health outcomes, my work focuses on ensuring vital ideas are heard, trusted, and put into action.